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SEO Managment

SEO Managment

Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market. You just need to know the basics of HTML which is covered in the course content. Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.


Understanding basics of SEO and it's effect on the website ranking

  • What is SEO and importance of SEO
  • Understanding different kinds of Search Engines and it's percentage of searches
  • What is bots, website cache and crawlers
  • How search engine works
  • What is difference between Directories and Search Engines
  • What is organic results, local results and paid results in Google
  • Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
  • How SEO affects website ranking and business

Website Optimization analysis, Domain Niche Analysis, Keyword Research mechanism, Website performance analysis, Website Optimization (in terms of speed), website content analysis & Optimization, Design structure Analysis

Framing SEO strategies: Generic SEO process, Implementing such SEO Strategies, Analyzing SE results, Generic SEO process.Search Engine optimization is been divided in two segments:

  • On-page SEO optimization techniques:
    Meta Tags (Title , Description, Keywords), Header Tags, Anchor Text, SiteMaps (HTML sitemap, XML sitemap and ROR sitemap) Keyword Research, Content Optimization , Search Site Functionality, Store Searched Keywords, Coding Standards and optimization analysis, Header and Footer optimization, Image Tag / Alt tag Optimization, Robots.txt, Google Analytics, Google & Yahoo/Bing Webmaster implementation, Stat Counter Analysis
  • Off-page optimization and promotional techniques:
    Promotional techniques for: Directory, Search Engines, Social bookmarking, Articles, Press Release, Forums, Blog creation and commenting, RSS, Video promotion techniques, Link wheel creation, Permanent Link Building methods, One way links, three way link exchanges, WEB 2.0 concepts, Blogging methods etc.

Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting. EITHER

Why Join Us

  • Free Demo Class before Admission (FDCA).
  • In-Depth Learning (IDL).
  • Student Friendly Approach (SFA).
  • Individual Student Caring (ISC).
  • Qualified and Certified Trainers (QCT).
  • Doubt Clearing Session (DCS).
  • High Professional Grooming (HPG).
  • Online Training Support (OTS).
  • Real Project Internship (RPI).
  • Extra Back-up Classes (EBC) -FREE.
  • Placement Counselling and Recommendation (PCR).

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